LACOSTE introduces Challenge Re:Fresh which servies up a reinvigorating smash of freshness throughout the day.
The fragrance opens with a sparkling Birch leaf and Cardamom to provide this exhilarating sensation. As the fragrance yields to the heart notes of the fragrance this sparkling fresh theme continues with the wet herbal notes of Oregano and Rosemary. Enduring Incense and the rich complex of Patchouli and Tolu balm in the dry-down of the fragrance complete the lasting masculine richness of the fragrance.
LACOSTE Challenge Re:Fresh... The Bottle & Packaging A creative inventor, René Lacoste continually made innovative adjustments to his rackets to make them more efficient and easier to handle. In the 1920s, he shipped hundreds of rolls of sticking plaster from the US to wrap around the handle of his racket to improve the grip. The idea quickly caught on and soon became used throughout the sport.
The bottle design for Challenge Re:Fresh is directly inspired by this remarkable innovation. Emulating the shape of a tennis racket handle, the solid glass flacons is encased in a lustrous white ‘soft touch’ grip emblazoned with the iconic LACOSTE crocodile logo, while the fragrance is a bright, eye-catching yellow. The colour scheme is a direct reference to the world of tennis, the yellow/white contrast echoing the classic bright yellow balls and white lines of the court.