Max Factor Velvet Volume False Lash Effect Mascara
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Written by AlisonH
November 21, 2015
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Summary
Brand
Waterproof
Size
10ml
Indicative Price
£8.99
Price per 100 ml/g
£89.90
Discontinued
Description
Whatever the occasion, with Max Factor’s Velvet Volume False Lash Effect Mascara you can leave a lasting impression. Its unique formula and specially designed wand help you create natural looking, touchably soft and more volumised lashes with every stroke.
The anti-brittle mousse has been carefully formulated for a velvety soft lash feel, while the unique wand – with anti-clump bristles – coats and separates lashes evenly to define and plump. The result? Soft, velvety, volumised lashes and a smouldering look. Smudge and flake proof.
- Key Benefits:
• Lavish wand coats each lash for dark volume
• Lightweight formula gives volume and velvety feel
• Lavish volume wand coats and separates lashes evenly
• Anti-brittle mousse for a velvety soft lash feel
• Smudge and smear proof
• Opthamologically tested
• Suitable for contact lens wearers
• Oil free
The anti-brittle mousse has been carefully formulated for a velvety soft lash feel, while the unique wand – with anti-clump bristles – coats and separates lashes evenly to define and plump. The result? Soft, velvety, volumised lashes and a smouldering look. Smudge and flake proof.
- Key Benefits:
• Lavish wand coats each lash for dark volume
• Lightweight formula gives volume and velvety feel
• Lavish volume wand coats and separates lashes evenly
• Anti-brittle mousse for a velvety soft lash feel
• Smudge and smear proof
• Opthamologically tested
• Suitable for contact lens wearers
• Oil free
Directions
- Step1: Look down into a mirror and press the wand tight into the lash root then wiggle it from side-to-side, as you draw it from root to tip
- Step2: To dial up the smokey eye drama apply mascara to your lower lashes
- Step3: Never pump your mascara wand in and out of the tube – the trapped air dries it out
- Step2: To dial up the smokey eye drama apply mascara to your lower lashes
- Step3: Never pump your mascara wand in and out of the tube – the trapped air dries it out
Ingredients
- Black:
Aqua Acrylates Copolymer Glyceryl Stearate Disteardimonium Hectorite Propylene Glycol Stearic Acid Copernicia Cerifera Cera Triethanolamine Polyethylene Propylene Carbonate Lecithin Polyvinyl Alcohol Synthetic Wax Oleic Acid Tocopherol Alcohol Denat Ascorbyl Palmitate Benzyl Alcohol Phenoxyethanol Panthenol Glycerin Ethylparaben Sodium Laureth Sulfate Propylparaben Methylparaben Xanthan Gum Dimethicone Trisodium EDTA Glycine Soja Oil Potassium Sorbate Tocopheryl Acetate Tetrasodium EDTA Benzoic Acid Ammonium Hydroxide Silica Dimethicone Silylate Glyceryl Oleate Methylcellulose Sulfuric Acid Sorbic Acid [+/- CI 77499 CI 77491 CI 77492.
- Black/Brown:
Aqua Styrene/Acrylates Copolymer Propylene Glycol Laureth-4 PEG-8 Dimethicone PVP Phenoxyethanol Methylparaben Trisodium EDTA Hydroxyethylcellulose [+/- CI 77499 CI 77266 CI 77007 CI 77491 CI 77492 CI 77288 CI 77891].
Aqua Acrylates Copolymer Glyceryl Stearate Disteardimonium Hectorite Propylene Glycol Stearic Acid Copernicia Cerifera Cera Triethanolamine Polyethylene Propylene Carbonate Lecithin Polyvinyl Alcohol Synthetic Wax Oleic Acid Tocopherol Alcohol Denat Ascorbyl Palmitate Benzyl Alcohol Phenoxyethanol Panthenol Glycerin Ethylparaben Sodium Laureth Sulfate Propylparaben Methylparaben Xanthan Gum Dimethicone Trisodium EDTA Glycine Soja Oil Potassium Sorbate Tocopheryl Acetate Tetrasodium EDTA Benzoic Acid Ammonium Hydroxide Silica Dimethicone Silylate Glyceryl Oleate Methylcellulose Sulfuric Acid Sorbic Acid [+/- CI 77499 CI 77491 CI 77492.
- Black/Brown:
Aqua Styrene/Acrylates Copolymer Propylene Glycol Laureth-4 PEG-8 Dimethicone PVP Phenoxyethanol Methylparaben Trisodium EDTA Hydroxyethylcellulose [+/- CI 77499 CI 77266 CI 77007 CI 77491 CI 77492 CI 77288 CI 77891].
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User reviews
3 reviews
5 stars
100%
4 stars
0%
3 stars
0%
2 stars
0%
1 star
0%
Overall rating
4.8
Packaging
5.0(3)
Long lasting
4.7(3)
Well defined lashes
4.7(3)
Effectiveness
4.7(3)
Ease of use
5.0(3)
Value for Money
5.0(3)
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BIG lashes
(Updated: July 05, 2026)
Overall rating
5.0
Packaging
5.0
Long lasting
5.0
Well defined lashes
5.0
Effectiveness
5.0
Ease of use
5.0
Value for Money
5.0
User Reviews
Strongest points
easy to apply
strong colour
Big lash effect
strong colour
Big lash effect
Weakest points
apply to many coats and it looks clumpy
Summary
love this mascara . the ball tip makes it easy to separate lashes and get to the base of lashes and get into the inner corner lashes . gives a MASSIVE lash effect but do not apply too many coats as it tends to go clumpy
Would you recommend this product?
Yes
Great lashes, Bold effect!
(Updated: July 05, 2026)
Overall rating
5.0
Packaging
5.0
Long lasting
5.0
Well defined lashes
5.0
Effectiveness
5.0
Ease of use
5.0
Value for Money
5.0
From the packaging, to the way the wand felt in my hand, I found this mascara really easy to apply. With some I do struggle to get the lashes separated. This mascara really boosted my lash length and did not clot or leave lumpy bits (technical term of course!). I do not like my lashes to look too loaded, so a single coat was plenty for me. It has staying power too and took me right through my day. Bravo!
User Reviews
Strongest points
Extends lashes
Lasts all day
Lasts all day
Weakest points
None to speak of!
Summary
Great results for a great price!
Would you recommend this product?
Yes
Super Budget Priced Mascara
(Updated: July 05, 2026)
Overall rating
4.5
Packaging
5.0
Long lasting
4.0
Well defined lashes
4.0
Effectiveness
4.0
Ease of use
5.0
Value for Money
5.0
I'm cautious when it comes to volumising mascaras. I love the formulas, but the fat brushes don't always work well for me. My lashes aren't as long or full as they once were, so I usually find skinny brushes are more effective. However I have never been let down by Max Factor's mascaras and this one is no exception. The brush is wider than I would usually use, but not so wide I can't get good coverage with it. The mascara itself is lovely; no clumps or smudging. I got good definition and length. The colour is a soft coal black and very flattering. Easy to remove with micellar water or cleansing lotion. Great price too!
User Reviews
Strongest points
Affordable. Non-clumping, non flaking formula
Weakest points
Fatter brush may not work with short lashes
Would you recommend this product?
Yes