Gorgeous colour, something a bit different
Possibly limited edition
I bought this because it looked like dupe for the limited edition Clinique Black Honey mascara that I'd missed out on. It is a dark reddish purple, which you can really see on the wand and when removing but looks almost black/brown on the lashes. It's different but not wacky. A slight difference.
The formula is also good. It's a bit clumpy but defines lashes and lasts very well. Mascaras always smudge on me and this didn't.