Usually I'm not a fan of flexible silicone brushes, but this works well for my lashes.
I use shorter side to deposit some mascara to the roots and than use longer side to apply mascara to the length of the lashes. I love how it applies mascara right between the roots of eyelashes, so there's almost no need to tightline. This makes eyelashes appear fuller and makes your eyes well defined even without using separate eyeliner. the longer bristles separates the eyelashes while depositing optimal amount of mascara so there's no need to wipe excess prior using and no need to comb through with a clean mascara wand.
I love that this mascara is longlasting (at least for me). It doesn't flake or smudge and holds curl till the evening.
It is removed easily with two-phase eye makeup remover.
Gives beautiful natural effect
No need to tightline
The packaging is not that attractive
Need to get used to the brush
Overall this is a great mascara for a natural, day-time look
I loved the brown colour as I am fair and it makes my lashes look more natural. It is easy to apply with the thin brush as I can see what I am doing and it gets right to my smallest lashes.
My own negative is that sometimes my bottom lashes rub on my under eyes and leave a brown smudge making me look a bit panda like.
I would buy this again though as it is one of the best I have tried.
Gives a great coverage
Does weep a bit on my eyes
I love the thin brush as it is so easy to get to all my lashes
I don't normally go for brown mascaras but was really surprised with how it made my eyelashes stand out but still with a natural effect!
The brush is really usefull and effective at creating a liner effect as well lengthening and defining lashes. It's really easy to use, long lasting and great value for money. I really like the packaging too.
Overall, I love the brush - it's so effective and easy to use, creating an effortless liner effect and lengthening and defining without clumping! The shade of brown creates a natural effect but still makes lashes stand out! My lashes kept their shape and definition throughout the day so no re-application needed.
When I look for a mascara there are a few requirements for my purchases and although it seems unlikely to many, mascaras can differ so dramatically it was an absolute thrill to be able to trial this product as whilst Bourjois is a fantastic brand, I would not usually purchase mascara from their ranges.
Upon receipt of my mascara I was immediately struck by the simplistic but somewhat large casing. Large as in the length of the packaging. This immediately suggested to me that the brush inside was a good length and this is one of my ‘must haves’ in a mascara product. The tube is plastic, very simplistic in design and there would be no mistaking the colour of the product inside as the brown tube makes it very easy to distinguish in your makeup bag. I do have a slight irritation with some brands as the only way you are able to tell the colour of your mascara is via a small label on the base. This can be so frustrating when you want to apply your mascara in a hurry and you are forced to route through several, generic black tubes in your makeup bag! The brown tube of this product stands out immediately and is easy to pick out. Whilst it is not the most eyecatching design for a mascara, it in no way speaks for the product inside....
To open the product you simply turn the lid 180 degrees and the brush gracefully and easily slides out of the tube. I was thrilled to see the length of the brush as I much prefer the control that this gives in comparison to shorter brushes. At this stage is where I became slightly dubious of the product as in the past I have found this style of brush head to be ineffective for me. I usually migrate to a product with a large barrel brush which I find easily applies my mascara in a couple of sweeps and perfectly separates my lashes. The brush in the Liner Effect product is very long and slim with very short bristles on one side of the brush and longer bristles on the other. The wand itself is very flexible. When removed from the tube the brush does not gather an excess of mascara in its bristles which is a big plus for any mascara product! The colour of the product is a delicious milk chocolate colour and there is not an overwhelming intense fragrance from this mascara which can be the case in some other brands.
Now to the most important part of all, the application. It is recommended that you apply the mascara with the shorter bristles to the base of the lashes to give the ‘eyeliner effect’. I am usually quite dubious of using these shorter bristles as I have a tendency to touch the skin of my eyelids which results in a torrent of uncontrollable tears and instant ruin of my freshly applied mascara. However, as this is the key feature of this particular product I carefully went about the liner effect application stage. To my delight I found that these short bristles do in fact get the product right to the root of your lashes without smudges, clumps or dangerous mishaps with brush and eyeball!! The mascara glides on beautifully and gives an intense coating of colour at the base of the lashes. As well as giving the eyeliner look, it also gives the appearance of thicker lashes just like my youth (you tend to lose your lashes at my age). Immediately after this stage you swivel the brush around to the longer bristles and apply the mascara to the length of you lashes. This is a really easy action as the lid of the brush has a ridge that somehow seems to prevent you from over rotating the brush and also prevents it from slipping from your fingers! I found that I could apply the eyeliner layer and the full length layer without returning the brush to the tube! This is a very fast drying mascara so you need to work quickly but it does not dry so quickly that you are panicking during the application. This is a big plus!!
You do not need much of the product to give you the desired effect. I myself am not a fan of the ‘false lash’ look so I found one application to each eye more than sufficient. I was really surprised at the beautiful definition it gives each lash without clumping or the awful ‘spider leg’ look. I predominantly use black mascara as I have been unsuccessful with the brown products in the past, where I felt forced to layer the product over and over to get the desired look. For a brown mascara this brand gives beautiful and noticeable definition to your lashes from root to tip but in a very natural way! The brush even deposits colour to the tiniest corner lashes with ease!
Although this product does not state that it is waterproof I was delighted that during the day there was no slippage, smudging or panda eye look, even after inadvertently rubbing my tired eyes on occasion. Its staying power is phenomenal!! This aside, it does actually make the product slightly harder to remove but with a good quality eye makeup remover this should not be an issue. I have now been using this mascara every day and I have suffered no irritation of the eye area whatsoever.
Whilst this mascara is the most expensive product I have used, it is certainly not the cheapest either but based on how little product you need to use for the desired effect I would most certainly purchase this again for my makeup bag! I love the natural colour, the non-clumping formula and its staying power is amazing!! Although I cannot judge how much product I have used from the tube, common sense tells me that this product will last for a long time! Bourjois have come up trumps with this mascara and they have allayed my previous fears of the modern, slim and barely there brushes! Whoever thought I would say it, but this mascara actually out performs my Dior mascara (sorry Dior) and for this I would highly recommend this product to any lady looking for a no fuss, reasonably priced eye product!!
Attractive simple packaging, easy application long handle brush. Non clumping formula with Kohl. Easy to apply and good staying power. Does not irritate the eyes. Good value for money
None to speak of
A wonderful kohl based mascara that is amazingly easy to apply with beautiful definition. Amazing staying power from a middle of the road eye product!!
Gives well defined longer, individual lashes, but still with a very natural look due to the neutral brown tone. Easy to use, with just one application needed and no clumps. Lasted all day with no flaking, smudging and didn't feel uncomfortable. Packaging looks classy and sleek. Although I received mine as a complimentary tester, I would definitely consider it to be value for money at the price indicated as it compares to more expensive mascaras I've tried.
Liner effect is subtle, but can be enhanced with careful closer application at the lash roots, which is easy with the short bristles on the brush. Not for those who want a doll eye effect or more exaggerated lashes, however I'd be interested to try the black version to see if a deeper colour provided more effect. Does take quite a bit to remove, almost as if it was waterproof.
A really good everyday mascara that provides a quick natural enhanced look to eyes in one simple application. I've been using during the day without the need for additional eyeliner or eye shadow and have been more than happy with the look this mascara gives.