Indulge in richness beyond compare with our most luxuriously rich color and intensely rich hydration. Colour Riche® Lipcolour is richer, creamier and more moisturizing than ever before. In addition to nourishing ingredients like Omega 3 and Vitamin E, the formula is enriched with Argan Oil to condition and soften lips. Your lips are kept soft, smooth, and ultra-hydrated. With a spectrum of 42 gorgeous shades from bold to nearly nude, Colour Riche® Lipcolour offers a shade that's perfect for every look and any occasion.