Benefit They're Real! Push-up Liner
Hot
Written by bakesnknits
June 02, 2015
Write Review
Summary
Brand
Texture
Waterproof
Size
1.4g
Indicative Price
£18.50
Price per 100 ml/g
£1321.49
Discontinued
Description
- What it is?
An innovative, waterproof, lash-hugging gel eyeliner pen that lasts for 24 hours—now available in four brilliant, wearable shades.
- What it does?
Benefit They’re Real! Push-Up Liner is the first foolproof and budge-proof gel eyeliner in a pen. This eyeliner’s soft AccuFlex™ tip is custom-angled to draw an easy line. Its flat, wide guard gently pushes lashes aside to get close to lash line.
- What it is formulated WITHOUT?
Parabens
- What else you need to know?
This product is an Allure Best of Beauty and Beauty Breakthrough award winner. It is vegan-friendly, non-comedogenic, and does not contain latex. It lasts for up to 24 hours and is waterproof, and it should be removed before bedtime to prevent the blocking of pores.
- Practice using it?
View the tutorial videos for additional information about this innovative eyeliner, or check out the "How to Use" tab for ways to apply your favorite liner look.
- Research results:?
In a consumer panel survey on 32 women after 2 weeks:
- 91% said it was long-wearing
- 81% said it was waterproof
- 88% said it hugged the lash line
In an instrumental test: 19 subjects reported that the liner lasted for 24 hours
An innovative, waterproof, lash-hugging gel eyeliner pen that lasts for 24 hours—now available in four brilliant, wearable shades.
- What it does?
Benefit They’re Real! Push-Up Liner is the first foolproof and budge-proof gel eyeliner in a pen. This eyeliner’s soft AccuFlex™ tip is custom-angled to draw an easy line. Its flat, wide guard gently pushes lashes aside to get close to lash line.
- What it is formulated WITHOUT?
Parabens
- What else you need to know?
This product is an Allure Best of Beauty and Beauty Breakthrough award winner. It is vegan-friendly, non-comedogenic, and does not contain latex. It lasts for up to 24 hours and is waterproof, and it should be removed before bedtime to prevent the blocking of pores.
- Practice using it?
View the tutorial videos for additional information about this innovative eyeliner, or check out the "How to Use" tab for ways to apply your favorite liner look.
- Research results:?
In a consumer panel survey on 32 women after 2 weeks:
- 91% said it was long-wearing
- 81% said it was waterproof
- 88% said it hugged the lash line
In an instrumental test: 19 subjects reported that the liner lasted for 24 hours
Directions
For first-time use:
- Remove and discard tip protector.
- Activate the eyeliner by twisting the base until gel is delivered to tip.
- Wipe any excess on a tissue.
- Twist base once to “push up” gel liner to tip.
- Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lash line from the inner or outer corner.
- Be sure to prep the pen with every application, and glide the liner across the lids as soon as the product is dispensed.
- ive the base half a rotation to empty out the well, then wipe on a clean, smooth surface (like your hand), and quickly glide along your lash line.
- To easily remove: Apply They’re Real! Makeup Remover to your line and allow to sit for 20-30 seconds. Wipe away with a cotton swab or pad. No scrubbing required.
Precautions:
This product is formulated without gluten ingredients. However, despite the care taken with raw materials during manufacturing, there is no guarantee that these raw materials did not accidentally come into contact with gluten during the suppliers’ manufacturing process.
- Remove and discard tip protector.
- Activate the eyeliner by twisting the base until gel is delivered to tip.
- Wipe any excess on a tissue.
- Twist base once to “push up” gel liner to tip.
- Resting the AccuFlex™ tip on the base of your lashes, slowly guide along your lash line from the inner or outer corner.
- Be sure to prep the pen with every application, and glide the liner across the lids as soon as the product is dispensed.
- ive the base half a rotation to empty out the well, then wipe on a clean, smooth surface (like your hand), and quickly glide along your lash line.
- To easily remove: Apply They’re Real! Makeup Remover to your line and allow to sit for 20-30 seconds. Wipe away with a cotton swab or pad. No scrubbing required.
Precautions:
This product is formulated without gluten ingredients. However, despite the care taken with raw materials during manufacturing, there is no guarantee that these raw materials did not accidentally come into contact with gluten during the suppliers’ manufacturing process.
Ingredients
Isododecane, Dextrin Palmitate, Polymethylsilsesquioxane, Synthetic Fluorphlogopite, Trimethylsiloxysilicate, Ethylhexyl Palmitate, Dimethicone, Phenoxyethanol, Disodium Stearoyl Glutamate, Aluminum Hydroxide, Silica. [+/-: CI 19140 (Yellow 5, Yellow 5 Lake), CI 42090 (Blue 1 Lake), CI 77007 (Ultramarines), CI 77163 (Bismuth Oxychloride), CI 77288 (Chromium Oxide Greens), CI 77289 (Chromium Hydroxide Green), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), CI 77742 (Manganese Violet), CI 77891 (Titanium Dioxide)].
Video
Buy from
User reviews
5 reviews
5 stars
0%
4 stars
0%
3 stars
60%
2 stars
40%
1 star
0%
Overall rating
2.7
Packaging
3.0(5)
Long lasting
3.8(5)
Effectiveness
2.6(5)
Ease of use
2.0(5)
Value for Money
2.2(5)
Already have an account? Log in now or Create an account
Or continue with
Push-up
(Updated: July 05, 2026)
Overall rating
3.0
Packaging
1.0
Long lasting
5.0
Effectiveness
5.0
Ease of use
1.0
Value for Money
3.0
User Reviews
Strongest points
+ Long Lasting
+ Black
+ Good Pigments
+ Black
+ Good Pigments
Weakest points
- Extremely hard to use
- Also hard to remove it
- Messy
- Expensive
- Also hard to remove it
- Messy
- Expensive
Summary
The packaging design really lets this product down. it can not be used properly.
Would you recommend this product?
No
Not worth the hype
(Updated: July 05, 2026)
Overall rating
3.0
Packaging
5.0
Long lasting
5.0
Effectiveness
3.0
Ease of use
1.0
Value for Money
1.0
User Reviews
Strongest points
Long lasting
Trustworthy brand
Nice packaging
Trustworthy brand
Nice packaging
Weakest points
Hard to use
Not a gel
Dried out quickly
Quite expensive
Crumbles alot
Not a gel
Dried out quickly
Quite expensive
Crumbles alot
Summary
I bought this in a blue because I already own loads of black liners so wanted something different. I paid full price and I really do regret paying so much money. It has been hyped up so much I thought it would make it easier to apply, I was so wrong. When I first used it it took a lot of turns to get the product to the top I was expecting a smooth gel but it was like a normal pencil liner not a gel. I found it hard to follow exactly what the instructions were saying and I just could get mine to apply nicely. It's also hard to remove so if you make a mistake then you need to use a really good make up remover. Also It was breaking off even from the first use. After a week it was completely dried up. I'm gutted that I spent so much money on this. If it was more gel like then I think it would apply nicely with the help of the flexible tip and it's shape to get close to the lashes.
I like the packaging it's nice like the other products in the They're Real line and is nice and sturdy but this made me unhappy and I won't be buying it again.
I like the packaging it's nice like the other products in the They're Real line and is nice and sturdy but this made me unhappy and I won't be buying it again.
Would you recommend this product?
No
Classy but Tricky
(Updated: July 05, 2026)
Overall rating
3.2
Packaging
3.0
Long lasting
5.0
Effectiveness
3.0
Ease of use
2.0
Value for Money
3.0
has its pros and contras
User Reviews
Strongest points
+ stays put all day
+ defined deep/jet black colour
+ stylish packaging
+ defined deep/jet black colour
+ stylish packaging
Weakest points
- tricky applicator - takes time to adjust and figure out
- more a pencil than a gel
- more a pencil than a gel
Summary
Benefit They're Real! Push-up Liner found me as a part of amazing package of Benefit They're Real! Sexy on the Run Kit being a giveaway prize of the Beauty On Trial last month. Thus as soon I laid my hand on it I dove into trials.
This Push-up Liner goes in style, the design is totally classy. Its size instantly makes it a good companion on any trip. However, despite the instructions attached it is not a piece of cake to decode how exactly to apply the liner in order not to mess up. It has a flexible rubber tip with a stopper which should be removed in order for the contents to be pushed out by turning the base of the liner. It took me more than several turns before the actual substance showed up. And it proved to be not a gel at all, more like a soft pencil and nothing like a fibre-tip pen of its competitor eyeliner I usually use. To be fair from that point on the trials went without major surprises i.e. the liner provided a jet black line more saturated than I would have expected from a pencil-like liner, though it still was more a pencil in work rather than a liner. The line in question survived the whole day on my eyelid and stayed put even after the afternoon nap I took with my make-up on (just for the sake of experiment). Such durability of the liner may be considered both as advantage and disadvantage that is if accidentally drawn a different arc than you would intended to, a plain soap will not be enough to get rid of it - you will definitely need a remover or micellar water at least. One more thing which is still a mystery to me is whether the stopper should be put in place after each application for the liner not to dry.
At the end I had quite mixed feelings about Benefit They're Real! Push-up Liner, because on the one hand it did its actual job with flying colours (namely black colour) providing me with long-lasting seductive looks, but on the other the mechanics of the application and fuss about it as well as fear for the liner to dry up faster than it should left me with a desire to use it only when I have a lot of time and require a very special makeover. Plus it is not a cheap thing as I may judge from the price in the listing.
All things considered I would not recommend it since I prefer more liquid eyeliners and steer clear of eye pencils because one of my eyelids tends to wrinkle horribly at applying a make up and any pencil usually provides a hashed line rather than a solid uninterrupted one.
This Push-up Liner goes in style, the design is totally classy. Its size instantly makes it a good companion on any trip. However, despite the instructions attached it is not a piece of cake to decode how exactly to apply the liner in order not to mess up. It has a flexible rubber tip with a stopper which should be removed in order for the contents to be pushed out by turning the base of the liner. It took me more than several turns before the actual substance showed up. And it proved to be not a gel at all, more like a soft pencil and nothing like a fibre-tip pen of its competitor eyeliner I usually use. To be fair from that point on the trials went without major surprises i.e. the liner provided a jet black line more saturated than I would have expected from a pencil-like liner, though it still was more a pencil in work rather than a liner. The line in question survived the whole day on my eyelid and stayed put even after the afternoon nap I took with my make-up on (just for the sake of experiment). Such durability of the liner may be considered both as advantage and disadvantage that is if accidentally drawn a different arc than you would intended to, a plain soap will not be enough to get rid of it - you will definitely need a remover or micellar water at least. One more thing which is still a mystery to me is whether the stopper should be put in place after each application for the liner not to dry.
At the end I had quite mixed feelings about Benefit They're Real! Push-up Liner, because on the one hand it did its actual job with flying colours (namely black colour) providing me with long-lasting seductive looks, but on the other the mechanics of the application and fuss about it as well as fear for the liner to dry up faster than it should left me with a desire to use it only when I have a lot of time and require a very special makeover. Plus it is not a cheap thing as I may judge from the price in the listing.
All things considered I would not recommend it since I prefer more liquid eyeliners and steer clear of eye pencils because one of my eyelids tends to wrinkle horribly at applying a make up and any pencil usually provides a hashed line rather than a solid uninterrupted one.
Would you recommend this product?
No
Not lash hugging for me
(Updated: July 05, 2026)
Overall rating
2.2
Packaging
3.0
Long lasting
3.0
Effectiveness
1.0
Ease of use
1.0
Value for Money
3.0
User Reviews
Strongest points
Sloped applicator
Trusted brand
Widely available
Trusted brand
Widely available
Weakest points
Did not give a close line
Difficult to apply
Difficult to apply
Summary
I received a trial size of this product and mine did not have a gel consistency, more of a soft kajal texture when squeezed. I found it a little messy as it ended up on my hands and I found it impossible to get a lash hugging line. I repeat that this was a sample size and I would advise trying the full sized item at the counter BEFORE you make a purchase.
Would you recommend this product?
No
Hard to review as it had dried up before I opened it
(Updated: July 05, 2026)
Overall rating
2.2
Packaging
3.0
Long lasting
1.0
Effectiveness
1.0
Ease of use
5.0
Value for Money
1.0
User Reviews
Strongest points
Seems very easy to use.
Weakest points
Dried out.
Summary
I had a trial size of this product. When I pulled out the tip protector and squeezed up the gel it came up in one lump like a piece of liquorice. I did try to use this and it seems that it would be very easy to draw a precise line. However, it did nothing as it had dried out.
Would you recommend this product?
No



