I had the opportunity to try this concealer ahead of the release date of October 1st. No7 have got an excellent product with this. The formula is creamy, blends easily and works anywhere on the face you want coverage, not just under the eyes. Works well on bare skin too and doesn't cake, flake or settle in fine lines. Not matte, but not shimmery either, its your skin made better. The lightweight, click down pen makes application quick and the product very portable. The expanded shade range (from 3 to 8) should accommodate any skin tone. At £13.50 its great value.