Prevents shampooing from becoming fine hair's undoing. Washing poses a double whammy for fine hair. First - fine hair is weak and has low resistance to harsh cleansers. But unless cleansed well, scalp oils weigh thin hair down and make lasting volume a challenge. This volume-boosting coconut-derived cleanser fortified with pure Ojon™ oil, nature's hair-repairing golden elixir, plus protein-rich Peruvian Amaranth gently removes dulling dirt, oil and product build up that drag hair down and potentially damage it. Hair feels lighter, cleaner and more buoyant. Even baby-fine, lifeless hair comes alive.