Review Detail

L'Oreal 's more natural shampoo
Overall rating
Cleansing power
Ease of use
Value for Money
I have issues with L'Oreal as they say they don't test on animals yet patently their ethical stance is not perfect.

They state " In 1989, L’Oréal completely ceased testing its products on animals, thus 14 years before the regulation required so. Today, L'Oréal no longer tests its ingredients on animals and no longer tolerates any exception to this rule.

Certain health authorities may nevertheless decide to conduct animal tests themselves for certain cosmetic products, as it is still the case in China. L’Oréal has been the most active company working alongside the Chinese authorities and scientists for over 10 years to have alternative testing methods recognized, and permit the cosmetic regulation to evolve towards a total and definite elimination of animal testing. Thanks to this, since 2014, certain products manufactured and sold in China like shampoo, body wash or certain make-up are no longer tested on animals."

However it remains on PETA's list of companies that are not totally committed to NO animal testing.

User Reviews

Strongest points
*More natural shampoo from L'Oreal
*No parabens
*No sulphates
*No silicones
*No colourants
* Cleans well and didn't make my scalp itch
*Smells pleasant and subtle, slightly floral
* Left my hair feeling soft, light and not dry or brittle
*Not a bad price
Weakest points
*May not be as natural as they claim
*L'Oreal says they do not test on animals but they are not registered as PETA friendly
* Expensive compared to other high street shampoos
This is a pleasant smelling, efficient shampoo that cleaned my hair and didn't irritate my sensitive scalp
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