Fire tree is invigorating, herbal and woody.
Simon has loved Aboriginal culture since his school days and visited Australia many times. He became unhappy with how such a rich culture could be damaged by Western living. On one of his visits to Australia, he was fortunate enough to visit the Warmun art centre. It's in a remote community and the facility is designed for local artists in the Aboriginal community of the Gija people. One particular painting - of a solitary Baoab tree - really left an impression on him. It illustrates a tragic event of 7 Gija people who were shot there because they were accused of stealing cattle. The cows returned the next day. The tree was planted as a memorial to this event. Later on the same day as discovering this painting, Simon met a local artist at the community centre - a lady who had travelled extensively through Europe and South-East Asia. She had led an incredible life. Simon became hopeful that there could be a positive future for the Aboriginal people.
In the Fire Tree perfume, Simon has used some interesting materials sourced from Australia - fire tree oil and lemon myrtle.