"When you think of perfume, it's impossible not to think of France. When I was young, I had a crush on a beautiful French waitress who smelled of lemons. I didn’t realise it at the time, but she must have been wearing good traditional cologne. It’s probably one of the reasons why I have a bit of a thing about cologne. Later, when I was working on the perfume, I ate some lovely soup with just a touch of fennel and it inspired me to add some to the fragrance. I like the fresh, soft, lemon opener and the floral heart, but I'm very happy with the elegance of the fennel flourish. Just foodie enough to make you smell good enough to eat."
The A-Z Guide by Tania Sanchez and Luca Turin:
"The rose here smells like half of Joy: an exuberant pink flower with a charming anisic sweetness, paired with a vivid lemony top note worth smelling again and again. Somebody at Be Never Too Busy To Be Beautiful is having a good time."
Where does the name come from?
This was the house scent of B Never Too Busy To Be Beautiful.