I adore this mask. My favourite moisture mask was in the Vitamin E range by The Body Shop and it was discontinued and this replaces it easily. It is competitively priced - not a bargain but not very expensive either. A little goes a long way. It is a clear gel with a spa-like smell. Sometimes it does have a slight tingle when applied. You can use this as a traditional face mask and it leaves skin plump and hydrated or as an overnight mask/night cream, which is what I do most. The clear blue tub is chic.