I love a bright lip and this shade, "Ruby", is a very wearable blue-red. On my fair skin it has a more pink tone which is flattering. The formula is hydrating and very silky feeling. It doesn't have the staying power of some of the non-mineral lipsticks, but I found by first lining my lips, then filling in with a lip liner before applying Ruby, it lasted longer with fewer reapplications. I would love to try more shades from this brand.