No7 Lift & Luminate targets the three key signs of ageing in older skin so it is specially formulated to restore firmness and radiance whilst also visibly improving the appearance of lines and wrinkles and protecting against new ones. Containing a unique antiageing and advanced energising complex, the cream works to lift, firm and restore the complexion. With 74% of existing users of No7 Lift & Luminate preferring the new texture and formulation of the new 5-star cream,* this is a true anti-ageing beauty hero.