I dont know about the anti aging effects because i aged 3 years when i saw the price. But being a neal yards fan i thought i,d give it a go. The packagings nice but pretty basic, blue jar which is supposed to defect the light to keep the product fresh. All in all though its a great moisturiser, a bit oily but that suits my dry skin, best use is to go to bed with it on as it leaves your skin refreshed and soft, and although its very expensive you only need a small amount so that little pot lasts for ages