The product is attractive with its blue coloured liquid in a transparent bottle. It dispenses easily onto cleansing pads and removes waterproof eye make up without needing to rub excessively. It doesn't irritate eyes on application. I also felt that my eye area wasn't dried out by the product after application but rather nourished, which was a definite benefit.
I got the product in a little free set that came with two purchases. Waiting for this kind of offer seems to be the best way to make the most of the money you spend and reduce costs as it is a little more expensive than family brands but worth the extra.