The Great Perfume Smell-alike Test 2018 (where Primark beat Jo Malone)
Forget Strictly, this is the pre-Christmas contest that matters - and it may help stop you paying through the nose
Many turn to fragrances to treat loved ones, and as perfumes are a classic late Christmas gift, we've a host of MoneySaving tips that are not to be sniffed at. Full help in our 19 Cheap Perfume Tricks, here's just a taste whiff...
The top 'smell-alike' perfumes - at a fraction of the cost. Shops such as M&S, Next and Primark sell own-brand perfumes that mimic designer brands. We wanted to see if cut-price versions really do smell similar, or just cause a stink. So for a bit of fun, we recruited 20 of the finest noses from our team to run a non-scientific, blind experiment.
We asked them to sample 12 brand-name perfumes, matched against their cheap alternative. In nine cases, the majority of our fragrant panel couldn't tell the difference, or actually preferred the cheap smell-alike. See the full results of MSE's Great Perfume Smell-alike Test 2018, but here are the top five based on the percentage of our testers who preferred the cheaper one or couldn't tell any difference: