How to choose a fragrance that suits you?

How to choose a women's fragrance? The olfacroty families

Fragrances are traditionally classified into main olfactory families. Fragrances from a given olfactory family share certain characteristics or facets and therefore give similar sensations.

• Citrus: Fresh and fruity, bursting with crisp and zesty essences like lemons, limes and oranges.
• Floral: Flower based perfumes. The height of femininity with flowers such as roses, lily of the valley or blossom accords.
• Fresh Aquatic: Refreshing, invigorating scents with green aquatic notes
• Fruity: Full of ripe, fresh edible fruit notes.
• Oriental: An exotic, sensual and heavy fragrance typically with dry woods, vanilla and musk.
• Spicy: Warm and punchy, enhanced with exotic spices such as clove oil, cinnamon, ginger and lavender.
• Woody: Warm, earthy and dry containing mossy and leathery notes.

How to choose the best perfume? The concentration of materials

A fragrance is a blend of different raw materials along with a certain amount of perfume, alcohol and water. The percentage concentration of these last three components determines the type of perfume. An Eau de parfum has a higher concentration of perfume than eau de toilette and offers more longevity. Choose your fragrance according to the intensity and longevity you are looking for.

• Perfume: Ultimate luxury, like an Haute Couture dress. The higher concentration offers strength, hold and persistence. Perfumer Creator François Demachy focuses on the nobility of the base notes to accentuate longevity and volume.
• Eau De Parfum: A unique and sophisticated creation, like a subtle and refined cocktail dress. A unique, intermediate concentration. Perfumer Creator François Demachy focuses on the heart notes to accentuate radiance.
• Eau De Toilette: The fragrant reflection of every moment. It evokes an elegant and relaxed daytime outfit. A light, sparkling concentration. Perfumer Creator François Demachy focuses on the head notes to accentuate the initial burst and freshness.

How to apply each perfume type? The tips

The alcohol content determines how long a fragrance will last as well as how it should be applied.

• Perfume: Perfume, also referred to as perfume extract, enjoys long-lasting hold. It is the most powerful and purest type of perfume. A delicate trace of perfume on the skin is enough: on the neck, inside the wrists, décolleté and even behind the knees. These pulse points allow the fragrance to open further.
• Eau De Parfum: Eau de parfum has a high perfume content and comes in two forms: bottle or spray. From a bottle, dab the fragrance onto the skin. Or spray the fragrance into the air and walk into it.
• Eau De Toilette: Eau de toilette is lighter and can be used more generously than an eau de parfum. It is generally used in the morning: spray the eau de toilette around you and lightly spritz it into your hair for lasting hold

How to use a perfume? The know-how ritual

Are you familiar with the perfume ritual of women who leave a fragrant wake of desire as they pass?

• Fragrance: First, spray the eau de parfum into the air and stand under it to clothe your skin.
• Moisturize your skin: Then gently massage a body moisturizer into your skin. This step leaves the skin soft, smooth, radiant and deliciously fragrant.
• Hair: Lastly, use a lightly fragrant mist for hair. This will intensify your fragrance and give it lasting hold. It will be your signature all day long.