Weleda 2018 Cleaner Beauty Campaign

I know many of us are becoming more aware of what is in our body and beauty products and are choosing to buy products with natural ingredients. It seems an easy choice to make really but is it? So many of the companies which claim to make natural products are in fact not as natural as they seem.

Some may use mainly natural ingredients while others proudly list the natural ingredient such as argan oil on the front of the product and then when you look more closely argan is actually way down the list after a number of far from natural ingredients.

While Europe has banned any animal testing on beauty products there are still some companies whch allow some ingredients to be tested on animals and others which allow products to be tested on animals “Where that country insists on this”. 

While some companies may use natural ingredients they may not source these ethically or pay fair prices to the suppliers. Other companies seem to over package their products going along the lines that the more expensive the packaging looks the more we can charge for it. Packaging needs to be as eco friendly as possible and fit for purpose. There is no need for boxes around tubes and heavy ornate packing which is three times the size it needs to be to hold the contents. This is wasteful of resources and also costs more to create and ship.

Weleda is a company that I am a huge fan of because they are such a wonderful ethical company that makes products that are 100% natural and that work. Many people know Weleda for the natural baby products and beauty body and face creams but they were originally a natural pharmaceutical company and indeed when Rudolph Steiner started the company in Austria in 1921 that was his focus. Weleda's products are created using the principles of principles of anthroposophic medicine. This is a holistic approach based on products made using ingredients grown in balance and harmony with nature.

Everything about Weleda is ethical, upfront and honest from their sourcing of ingredients to the manufacture of the products, the way they look after their staff, how they use and create energy for use in their factories, the packing and transportation of their products and finally the products themselves are just wonderful.

I have a number of other companies that I use to buy beauty products that are ethical and 100% natural but these are mainly smaller UK based companies. I will mention a few here that I love MuLondon, Pink& Green and also Bodhi & Birch, Nourish, Opulentia Organics, Dr Botanicals, The Beauty Kitchen and Dr Organics are all companies that make great natural products. If you follow my beauty blog I have written about products from all these brands in the past.

If you are serious about being more aware of what is in your skin care and bath products then do read the labels. If you are careful with what you eat in order to stay healthy then b aware that your skin is your largest organ and it does absorb what is put on it. This is also the case with your hair too so check the ingredients of that shampoo that claims to have argan oii and see what is in it!

Cleaner beauty Campaign aims to raise awareness of the ingredients of our beauty products and just take a few of the more chemical sounding ones and look up what issues you might be storing up. Some cause skin rashes and eczema while others have even been linked to cancer. So many of our beauty products include petroleum based oils and these are really not good for you to put on the skin.

Another major issue is microbeads. So many exfoliating products and even toothpastes contain these and they don't break down ever. They go into the water then the ocean to be consumed by all those animals that live in the sea and then we catch some and eat them in turn ingesting plastic micro beads. Check your exfoliator uses something natural like ground almonds, bamboo, charcoal or other natural,mineral based product like pumice rather than these micro beads.

If you would like to know more then I urge you to take a look at this video : https://www.weleda.co.uk/cleanerbeauty. There is also an interesting interview in YOU magazine which you can read here: https://www.you.co.uk/clean-beauty

So off you go and check out what you are using in your beauty regime and then promise yourself that your next purchase will be a natural #cleanerbeauty product . It will not only be better for you and your skin but will also be better for the environment and future generations