Elemis Cool-Down Body Wash

This product probably isn't aimed at me as I'm not one for showering after long days at work or hard workouts at the gym, which is what it says on the back of the tube this is for. It claims to be recharging and the strong menthol/eucalyptus scent certainly does that. It is rich and creamy and doesn't strip the skin.
The packaging is chic, as always for Elemis and a brilliant metallic blue. I dislike the screw top on the 100ml tube though. If you are using this in the gym shower, how do you put it down?